Social Recruiting

social media recruiting

Social Recruiting

Social Recruiting

Organizations rely on employees to carry out the goals and the company mission.  Employees are crucial for every company to produce and to complete quotas. That’s why it is important for hiring managers to use as many resources as possible when recruiting and seeking top talent. An increasing number of organizations are relying on social recruiting to enhance and accelerate the hiring process.

Social Recruiting

Social recruiting is a branch of recruitment marketing, which is the process of building and communicating a business’s online brand and its employee value proposition, making it easier to attract and hire top talent.

This strategy involves using and relying on social media platforms such as Facebook, Instagram, LinkedIn, Twitter/X and others. You will see Cardinal Staffing Services on all of these platforms since we use these in our own recruiting and marketing efforts!

Approach Strategies

This approach uses strategies and tools, such as the social media platforms, online forums, and job boards, to entice candidates in the pre-applicant phase of recruiting. Hiring managers are finding that when using social recruiting, they have a greater reach than solely using traditional job boards and career websites. Social media recruiting has blossomed with advances in technology – GPS, 4 and 5G mobile and cellular networks, open source code for mobile devices have allowed a massive development of recruiting apps, and engagement app integrations into 5th gen ATS (applicant tracking systems) applications.

Attract, Engage and Hire

Companies use these platforms to attract, to engage with, and to hire candidates for job openings. This is an increasingly popular strategy that takes advantage of the use of social media by individuals and businesses to connect with a larger, much more diverse pool of talent.


There are many benefits of social recruiting, like cost-effectiveness, audience saturation, engagement and recruiting ROI, and brand-building. However, we cannot overlook the benefits of:

  • Showcasing your company culture.
  • Interaction and communication ease.
  • Analytics on each social platform.
  • Reach of millions of potential candidates.
  • Improve DEI


Below are just a few statistics that highlight the importance of a social recruiting program.

  • 73% of job seekers between the ages of 18-34 found their most recent job through social media.
  • 79% of job seekers use social media in their job search efforts.
  • 42% of passive candidates like or share job opportunities on social media.
  • 84% of organizations are recruiting through social media.
  • 56% of recruiters say they find their best candidates on social media.
  • 40 million people search for jobs on LinkedIn weekly.
  • 82% of employees consider an employer’s brand and reputation before applying, a 7% increase over the past several years.

Final Thoughts

Social recruiting is powerful because it is an opportunity to engage with candidates in a more personalized way. And this helps candidates feel like they are cared for and valued and not just another numbered applicant. In this candidate-driven market, meeting prospective employees where they are is key to ramping up your recruitment reach.

Cardinal Staffing – We don’t just search, We Solve

Cardinal Staffing provides automotive, industrial, skilled trades, administrative, and professional candidates with career opportunities at top employers. Reach out to your local Cardinal Staffing office to hear more about current offerings or for job postings .  If you are ready for the job that’s truly right for you, Cardinal will find it. – We’re waiting to hear from you.

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