Stand Apart or Stand Out
Does your company stand apart or stand out of the competition? 65% of consumers profess they love fewer than three brands. That means you are constantly in competition for your customer’s dollar. Your Company must stand apart in order to succeed in today’s marketplace. However, distinguishing your company from competitors does not mean trying to avoid being compared to them.
Standing Out is not the Same as Standing Apart
Standing out in the crowd means perhaps you are doing better than what everyone else is doing, It’s normal to want to blend in, to do what everyone else is doing. But does that make you better or the same as your competition?
If you want to stand apart, begin by defining what standing apart means to your company. Does your company have superior service? How does your company culture stack up to your competitors? How is that measured? Is it being so good at your core competencies your company is in a league of your own? Think about the business from a different perspective. Put yourself in customer’s shoes. If you were a prospect, how and who would you choose to do business with?
Below are 4 ways your company can stand apart…
Phenomenal Customer Service
In today’s competitive market you can’t afford to lose customers over poor service. Excellent customer service needs to be at the core of your company’s focus.
Branding That Stands Out
First impressions of a company’s brand are formed within the first 7 seconds. That’s why it’s so important to get your branding right. When it comes to recognition, you’ve got to stand out from your competitors.
Build A Strong Online Presence
76% of consumers find local businesses online first. Therefore, building a strong online presence is essential to your company’s success. If you have a weak online presence, you’re losing.
Want to stand out from your competitors? Do better than them. 75% of consumers say that the image a company is more positive than those who don’t give back. Giving back to your community is a great way to show your customers their money is being well spent.
The Cardinal Culture – Since 1994
Cardinal Staffing Services is a place you can be inspired to reach the goal of your dreams. The Cardinal Culture is about empowerment. We treat our customers and candidates with respect, dignity, and appreciation. We know that sometimes a person just needs to be heard. To listen and to be given a chance. And when we do, we become their trusted source. We make positive decisions every day that impacts our valued clients, our candidates, and our communities. Contact us today!
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