GenZ’ers – The New Workforce
There’s a new stream of talent hitting the workforce. GenZ’ers are the new workforce. But how do we reach them? Firstly, we must try to understand them. Secondly, we need to know how we can engage in meaningful discussions with them. For GenZ’ers, social media isn’t just a place to connect with friends and family. It’s where their quality time is spent learning about what interests them. And it is where they connect with the brands they enjoy. Moreover, GenZ’ers will be 30% of our workforce by 2025.
Online Experts
This generation claimed their identity from a broad palette of influences. Across different online sources like subreddit’s, hashtags, TikTok trends or the newest of online servers. So, companies need to learn how to enter their version of the coffee shop and their online communities to understand their mindset, what influences them, and to their emotional drivers and habits.
Social Experts
Unlike the generations that came before them, most GenZ’ers don’t remember a time before smartphones and social media. For GenZ, using social media to follow their interests and favorite brands is second nature. According to ComScore data, over two-thirds of GenZ’ers surveyed are on Facebook and Instagram. Combined, these two apps rank third among top 10 digital destinations by time spent on mobile and desktop.
Diversity & Social Justice
For GenZ’ers, advocating for social justice and cultural diversity is paramount. GenZ’ers has taken to Instagram to voice their opinions on social justice issues, with content and conversations rising 300%, year over year since May 2020. For this generation, actions speak louder than words. According to Meta research GenZ respondents expect brands to work with influencers with diverse cultural backgrounds. More than half of GenZ’ers surveyed discovered more new brands from content posted by influencers with cultural and diverse backgrounds.
Influencer Marketing
Influencers and Creators are key to unlocking a deeper relationship between brands and GenZ. According to Meta research, 79% of GenZ’ers surveyed have taken a shopping action as a result of seeing content by a creator or influencer. Influencer marketing is becoming the big trend in 2022 and beyond. Key trends include a growing popularity of micro and nano influencers, brands looking for ongoing partnerships, different types of social media platforms, more performance-based deals, and more.
Cardinal Staffing – Woman Owned
Since 1994 Cardinal Staffing Services has not been just any staffing company, it is a place you can be inspired to reach the goal of your dreams. The Cardinal Culture is about empowerment. We treat our customers and candidates with respect, dignity, and appreciation. We make positive decisions every day that impacts our valued clients, our candidates, and our communities. If you are ready for the job that’s truly right for you, Cardinal will find it. We are waiting to hear from you. Contact us today!
#genZ #genZworkforce #culturematters #cardinalculture #cardinaljobs #hotjobs #employeesearch #bonuspay #weeklypay #worktoday #recruiting #localjobs #factoryjobs #localjobs #immediatehires #referralbonus